Hi, I'm Craig Le Grice and this is my website and primary online hub.
Based in London, with global clients, I'm an award winning marketing technology strategist and agency / consultancy leader, specialising in connecting brands and stakeholders - whether that's consumers, staff or shareholders.
With more than a decade's experience, I am Global Technology Performance Director at Aegis Media, having previously worked in leading advertising / marketing / media agencies (WPP, Grey, Razorfish, SapientNitro), for some of the world's smartest management consultancies (like McKinsey and Deloitte) and with best in class technology companies including Apple, Google, Twitter, Facebook, Amazon, Zynga and HP.
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I work with clients to create a master plan or roadmap for delivering true performance from digital technology.
Such a plan usually involves: marketing and brand growth; product, platform and service strategy; development and innovation; people and consumers; leveraging partnerships; environments and economies; and the general market and commercial opportunities that exist around clients' businesses.
A good plan encourages innovation; provide the spark for many great creative ideas; and engage everyone involved - from the client's employees to customers who buy its brand.
A great plan will change the client's business, its products and / or services, its way of working and its connection to its customers forever. |
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I've just arrived home from speaking at 2013's TNW Conference - produced by the great team at The Next Web every year in Amsterdam.
Head over to my 'Speaking Events' page to download my presentation and watch the video of my session.
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