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Strategy and strategic consulting Technology
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Craig Le Grice
Welcome   In 30 seconds   My latest news

Hi, I'm Craig Le Grice and this is my website and primary online hub.

Based in London, with global clients, I'm an award winning marketing technology strategist and agency / consultancy leader, specialising in connecting brands and stakeholders - whether that's consumers, staff or shareholders.

With more than a decade's experience, I am Global Technology Performance Director at Aegis Media, having previously worked in leading advertising / marketing / media agencies (WPP, Grey, Razorfish, SapientNitro), for some of the world's smartest management consultancies (like McKinsey and Deloitte) and with best in class technology companies including Apple, Google, Twitter, Facebook, Amazon, Zynga and HP.

 

I work with clients to create a master plan or roadmap for delivering true performance from digital technology.

Such a plan usually involves: marketing and brand growth; product, platform and service strategy; development and innovation; people and consumers; leveraging partnerships; environments and economies; and the general market and commercial opportunities that exist around clients' businesses.

A good plan encourages innovation; provide the spark for many great creative ideas; and engage everyone involved - from the client's employees to customers who buy its brand.

A great plan will change the client's business, its products and / or services, its way of working and its connection to its customers forever.

 

TNW 2013 - Craig Le Grice

I've just arrived home from speaking at 2013's TNW Conference - produced by the great team at The Next Web every year in Amsterdam.

Head over to my 'Speaking Events' page to download my presentation and watch the video of my session.

Craig Le Grice
Craig Le Grice
Craig Le Grice
Craig Le Grice - Strategy   Craig Le Grice - Technology   Craig Le Grice - Career
Craig Le Grice
Strategy   Technology   Career

A great starting point, my strategy section explains my approach to the world of strategy, integrating business, consumer and technology thinking. This is also where I outline what I actually do, day to day.

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The heart of this website, the technology section looks at my work in digital marketing, my focus on technology innovation and my love for data and analytics. It's, obviously, the geekiest section by far...

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This section of my website looks at my career, clients and experience in the industry. You can also read about the awards I've won and the sectors I've worked in - as well as the other non-executive and pro bono roles I hold.

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Craig Le Grice
Craig Le Grice - Thinking   Craig Le Grice - Personality   Craig Le Grice - Contact
Craig Le Grice
Thinking   Personality   Contact

Blog posts, articles I've had published, guest column content, the 10 things I'm working on right now, upcoming (and previous) events, speaking engagements, how I think... It's all here in the thinking section.

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Naturally, there's more to me than my career and industry focuses alone. This section shares a glimpse of who I am as a person and what, beyond great cat videos, I'm passionate about in my personal life.

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There's a lot of content on this site but if you've been here before or simply want a quick way to contact me, please head straight to the contact section - where links to email and several social platforms await!

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Craig Le Grice
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Craig Le Grice